How can we integrate Microsoft Dynamics 365 Customer Service with our platform via API or Power Automate for real-time data sync, and does this require Microsoft approval for production use?

Gideon Ebose 0 Reputation points
2025-07-24T15:03:00.7666667+00:00

We’re building a private integration where our customers can connect their Microsoft Dynamics 365 Customer Service environment to our product using Power Automate flows and webhooks.

Here’s the setup:

  • Customers integrates into Dynamics through our platform
  • We listen for updates to incidents (tickets)

It sends real-time data via webhook to our system

We also offer an OAuth-based connection for fallback data pulls

We’re not listing this on AppSource, and this integration will be tenant-specific, opt-in, and private.

Do we need to go through any Microsoft certification or review process for this setup?

Microsoft 365 and Office | Development | Microsoft 365 App Publishing
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  1. TiNo-T 9,285 Reputation points Microsoft External Staff Moderator
    2025-07-25T00:54:57.3033333+00:00

    Dear @Gideon Ebose

    Thank you so much for contacting Microsoft Q&A Forum. 

    Based on your description, I researched and found that there was no certification required if: 

    • Your integration is private and opt-in. 
    • It is not listed on AppSource. 
    • It is used only by specific tenants. 
    • You use OAuth 2.0 and follow Microsoft Entra ID best practices for authentication. 

    Microsoft only requires certification for public connectors or AppSource listings. 

    Besides that, Microsoft provides a wide range of integration patterns for Dynamics 365, including: 

    • Webhooks 
    • Power Automate 
    • Azure Logic Apps 
    • Dataverse Web API 
    • Business Events 

    These are all supported for private, tenant-specific use without certification requirements. 

    You can consult in these articles: 

    I hope this information can help you in this situation and please kindly correct me if I misunderstand your concern. 

    Wish you a pleasant day!


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  2. Ali Saif 0 Reputation points
    2025-11-03T13:01:28.36+00:00

    So, your Dynamics 365 integration services approach is valid. Since it’s private, tenant-specific, and opt-in, you don’t need any Microsoft certification. Just ensure the integration is secure, properly tested, and follows best practices for authentication, like OAuth 2.0 via Microsoft Entra ID.

    Microsoft only requires certification for public connectors or solutions listed on AppSource. For private, tenant-specific setups, you can safely use:

    • Webhooks
    • Power Automate
    • Azure Logic Apps
    • Dataverse Web API
    • Business Events

    These methods are fully supported for private integrations. For guidance, check these resources:

    Solved: API for 365 Customer Service to pull and answer tickets

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